Category Archives: Photography

Photographer

Job as a photographer, photographer jobs, job description of a photographer, photographer job info, job as photographer Photography is a hobby among millions of Americans, ever increasing with the rise of digital photographer. What if you feel that you want photography to be more than just a hobby; what if you want to make it your career?

Although many schools offer majors and minors if photography, a degree is not required to be a sucessful photographer. Classes will help you, but holding a degree will mean nothing if you don’t have photographic talent, and regularly practice that talent. Clients don’t look at your wall for a framed degree, they look for a great framed picture.

Naturally, must people think that a photographer’s main job is to make pictures. This is not true; snapping pictures is just the most visible, easiest, and simplest part of the job. After a picture is taken,cthe photographer will spend hours archiving and retouching their pictures, and even more time trying to market and sell them. This is how you will try to land a photo in a magazine or other publication. Your chances of shooting a cover page will rely on more than talent; it often happens through “who you know.” It is valuable to develop relationships and network with editors and staff members at magazines and publications in order to get your work in. If you develop relationships where editors will ask you for photographs, make sure that you are readily available, and open to work irregular hours or travel on short notice.

Another way to freelance is by operating a local photography studio, one that specializes in weddings, family portraits, and other services for people rather than publications. As with all freelancing photography, shooting pictures will be the simplest part. Be ready to put your administrative skills and business acumen to work as you do your own marketing, advertising, networking, budgeting, and client meetings. The most talented photogapher in the world won’t be able to make a career out of his passion unless he can make himself into his business.

While shouldering all of these responsibilities can be daunting and exhausting, being your own business comes with perks. You are able to be your own boss, set your own schedule, and you won’t have to take on assignments and work that you aren’t interested in. However, unless you’re shooting the cover of Vogue or running a firmly established studio, it isn’t wise to be choosy about assignments. As a free lance photographer, you most likely won’t have an established salary, but a salary that is determined by what work that you find. There can be a lot of work at one time, and a dry spell at another.

If you are interested in the career, make sure that you absolutely want to be a photographer. If you perceive your entire world through a camera lens, the joy of working behind the camera will eclipse the responsibilities and burdens of being a professional photographer.

The U.S. bureau of Labor expects photography jobs to grow at the average national rate through 2018. Like everything else I’ve profiled, it is a career that attracts considerable competition.

An annual salary for a photographer is very hard to determine. Not only will it vary between experience levels and location, but always between different types of photographers like staff photographers and free lance photographers. The U.S. Bureau of Labor estimates the number to be $35,640.

Links:

Great interview with a professional photograher from artofmanliness.com:

http://bit.ly/diS6BW

College board profile:

http://bit.ly/bWxiQP

List of the top 100 photography blogs, and other great online rescoures:

http://bit.ly/cipZSh

MyWebume.com, a great way to start marketing yourself:

http://bit.ly/9rJiSt

Art Director

Art director, art director responsibilities, art director qualifications, art director management, art director skills, art director pay

Sal Romano, art director at Sterling Cooper, and all around snappy dresser

This week, I’ll be dipping into my Mad Men obsession, which currently has no outlet until the 21st, to profile the career path of an art director in advertising or publication. Art director is a job that combines ¬†every aspect of the creative side of business with the administrative side, and demands a lot skills – but is quite rewarding, both to your creative side and wallet.

In terms of education, at least a four year degree is almost always required. Often, the degree will be a Bachelor’s degree in advertising or communications, or a Bachelor of Fine Arts in design, photography, or fine arts. Art director is a job that draws heavily on experience in the industry, so it’s unlikely that you’ll fill an art director spot just after college. Rather, look for an opening in the art department at a publication or ad agency, and work hard for the promotion.

Art directors usually work at an ad agency or a publication, like a newspaper or magazine. They head the development of the visual concepts for billboards, print ads, TV commercials, websites, packaging, and more. However, their responsibilities and requirements far exceed the other members of the art team. In addition to being a creative, they must also be the management and administrative part of the department.

After the visual concept of the project is developed, the art director must coordinate with the copywriters to create the textual part of the ad or publication. After that, they must present it to the client, manage the budget and deadline of the project, coordinate the effort with other departments, oversee and approve the finished work, which is presented to the client and employer. And if client has problems or concerns over the project, it’s up to the art director to straighten them out.

As you can see, the art director’s work demands a dizzying number of talents, skills, and knowledge. They must have the talent and training of an artist, and also be an efficient manager and administrator, two sides of the business that are often at odds with each other. As the bridge between his department and the rest of the world, he must also have people skills, and be an effective communicator and presenter. It’s a job that’s not fulfilled by the stereotypical image of the bohemian, artistic introvert.

Before you write off art directors as being corporate sell outs, take note that the U.S. Bureau of Labor calculates the median income of an art director to be $88,510. That’s just the middle; art directors at ¬†big name publications and agencies take in triple digit salaries. Surely, a better way to be an artist than working a day job and waiting to be a discovered.

The Bureau of Labor expects art director jobs to grow at the same rate as the national career average through 2012. As such a desirable job fought for among very experienced people, it is a very competitive job.

Collegeboard profile:

http://bit.ly/cJxNIQ

The Art Director’s Club. A New York based non profit member orginazation that promotes and supports the career and recognized it with annual awards. Great resource to look into for employment and inside information:

http://www.adcglobal.org/

WordPress blog about becoming an art director:

http://careerwatch.wordpress.com/2010/04/15/how-to-become-an-art-director/

Great online resource for finding jobs. Free registration, and they also offer video resumes.

http://www.mywebume.com/job-seekers